• Training in forward-thinking skillsets. The MSADSB offers training in high-demand, business-relevant data skills including visualization, data mining/warehousing, blockchain, regression analytics and tools, and languages and platforms like R, Python, Tableau, and Power BI.
• Valuable connections with industry leaders. Located in the heart of Portland, PSU has thriving relationships with standout leaders in the region’s vibrant business community. That means a network of support, real-time insight and case studies, and opportunities to enrich your professional life.
• Strategic, big-picture thinking. Effective leaders go beyond the technical, placing value on human-centered ideas. The MSADSB curriculum includes content on integrating different perspectives, securing stakeholder buy-in, understanding technology trends, leveraging data storytelling, and building change management processes to give you a holistic education in management.
• The program’s core courses in digital transformation are paired with a certificate option — Business Intelligence and Analytics, Enterprise Analytics, or Clinical and Health Informatics— allowing you to curate a program targeted to your interests and goals.
• Advanced programming, on your terms. Earn a graduate degree from an AACSB accredited business school on a schedule that fits your life as a working professional. The MSADSB is fully online or hybrid, with one-year (full-time) and two-year (part-time) options.
• Interactive and immersive learning. Our thoughtfully planned online or hybrid program means you don’t miss out on an enriching experience with your graduate cohort. You’ll collaborate with a diverse group of students under the guidance of expert faculty, incorporating hands-on, real-world learning. 

Master of Science in Applied Data Science for Business Highlights

• Hands-on learning from a school that spent four consecutive years on U.S. News & World Report’s “Most Innovative Universities” list.
• A future-facing curriculum centered on core values of ethics, inclusive business, and positive social, ecological, and economic impact.
• Deep industry connections to launch your next career chapter and enrich your professional life.
• Applicable coursework that offers an introduction to leading-edge technical skills in R, Python, machine learning, and essential mathematical concepts.
• Meaningful career management support, including opportunities for mentoring, resume and cover letter workshops, job placement, and career round tables.
• Diverse, experienced faculty and a collaborative graduate cohort.

View the MSADSB Curriculum page for additional details.

Systems Orientation

• Develop expertise in integrating end-to-end supply chain functions.
• Align supply chain operations with your organization's product and service strategies for seamless execution.

Analytics + AI Focus

• Harness the power of data analytics, artificial intelligence, and practical decision-making skills.
• Learn how to use AI for research, procurement, logistics assessments, and business acumen—such as identifying new vendors, evaluating tariffs, mapping supply chain linkages between markets like China and Vietnam, estimating lead times, and conducting real-time monitoring without paid tools.
• Gain hands-on experience with PSU’s AI-enabled learning tools, including an AI tutor built from the Leading Procurement Strategy textbook by faculty expert Carlos Mena.
• Students can ask questions directly to the tool and receive targeted, context-rich answers to deepen understanding.
• Develop the ability to ask AI the right questions - an essential skill in modern supply chain leadership.

Industry Relevance

• Leverage Portland’s location in a global manufacturing, distribution, and retail hub.
• Benefit from faculty with extensive industry connections and a curriculum shaped by leaders across supply chain sectors.

Sustainability-Centered Approach

• Explore PSU’s leadership in integrating circular economy principles into supply chain management.
• Study restorative business models that eliminate waste and minimize environmental impact.

Global Outlook

• Gain insights into international supply chain best practices.
• Participate in a short-term field study in Asia to experience global operations firsthand and collaborate with international partners.
• Recognize the need to approach supply chain resilience through the lens of geopolitical tensions.
• Spent two weeks in a hands-on experience visiting factories in Vietnam to get a close-up view of how products are manufactured, and of the working environment and society that attract Western companies to invest in Vietnam as they move their factories out of China to diversify geopolitical risks.

Practical Learning Model

• Master emerging supply chain technologies and AI-supported tools.
• Analyze real-world case studies, including the effects of online shopping on sourcing and sustainable product lifecycle management.
• Learn how to tailor AI use cases to your own industry through guided examples and faculty-led demonstrations.

Interactive Online Platform

• Engage with classmates and faculty through an intuitive learning platform designed for collaboration and flexibility.
• Study on your own schedule while building a supportive professional network.

Global Supply Chain Management Master’s Degree Highlights

• Top-Ranked Program
  Recognized as one of the nation’s best online business programs by U.S. News & World Report.
• Endorsed by Industry Leaders
  Approved and valued by global giants such as Nike, Boeing, and other multinational corporations.
• Designed for Working Professionals
  Flexible online courses allow you to balance your studies with a full-time job, ensuring career advancement without compromising your current commitments.

• Practical and relevant. Our global supply chain certificate equips you with high-impact expertise that employers value. You’ll work with emerging technologies and examine real-world case studies involving online commerce, sustainable product life-cycles, and other current challenges facing global supply chain managers.
• Connected to industry. Because PSU is located in an international manufacturing and retail hub, we’ve established unique relationships with global leaders in supply chain management. You’ll learn from the experts and have exceptional opportunities to build your professional network.
• Taught by first-rate faculty. Instructors in our global supply chain management program have worked all over the world. They combine deep academic knowledge with professional experience and practical know-how, offering you an industry-led education.
• Interactive and collaborative. PSU’s user-friendly online platform promotes extensive interaction between students and faculty. You'll build relationships with peers and colleagues while maintaining the flexibility to balance courses with work and family responsibilities.

Our certificate familiarizes students who are proficient in a world language — majors, minors, and heritage speakers — with the instructional methodology of teaching world languages. You'll take courses in methods, linguistics, and a content area, including literature, language, and culture.

Our faculty have in-depth teaching experience and bring that to your classes.

We strongly believe that teaching is the best way to learn. That's why our certificate provides you with the opportunity to teach at PSU, at a language immersion program or private school in the community, or during an internship abroad. Teaching is a rewarding career, and you'll experience firsthand that sense of accomplishment and reward.

Choose PSU’s Global Studies major if you’re looking for:

• Exceptional faculty. Our classes are taught by experts from various humanities and social science disciplines whose research, teaching, and lived experience is grounded internationally.
• Exciting, cutting-edge courses. Our course offerings cover topics such as globalization, migration, global health, global security, and international media.
• An interdisciplinary degree. We offer a flexible interdisciplinary curriculum that can be tailored to your goals and interests.
• Personalized Advising. Professional and faculty advisors are available to support your learning goals and guide you to new opportunities.
• Study Abroad Opportunities. You can enhance your learning by enrolling in any of the 200 credit-bearing international opportunities offered through PSU Education Abroad.

Our diverse campus is located in the center of downtown Portland, one of the most vibrant cities on the West Coast.

At Portland State University’s School of Business, the Advertising Management degree blends creativity with business strategy to prepare you for a successful, high-impact career in advertising, marketing, and brand management.

• Business-Focused, Career-Driven: Unlike traditional programs housed in communications or art departments, PSU’s advertising degree is rooted in business. You’ll develop creative talent and business acumen—gaining strategic thinking, budgeting, client management, and analytical skills that make you stand out in today’s job market.
• Powerful Industry Connections and Internship Opportunities: Benefit from PSU’s downtown Portland location and deep ties to the advertising industry. Intern at top agencies, participate in the exclusive Portfolio Workshop, and build real-world experience through Student Work, our independent, student-run advertising agency. You’ll build a network, gain exposure, and get noticed by professionals before you graduate.
• Learn from Faculty with Real-World Advertising Experience: Nearly all of PSU’s advertising faculty are seasoned industry professionals—many still working in the field. They bring current insights, case studies, and connections directly into the classroom, offering students a practical, career-ready education.
• Stay Ahead with the Latest Tools and Trends: The advertising landscape evolves fast—and so does our curriculum. You’ll learn cutting-edge tools, digital platforms, and strategies used by today’s top creative agencies. From data-driven marketing to brand storytelling and content strategy, our program stays at the forefront of industry innovation.
• High Job Placement and Marketable Skills: Portland State advertising graduates are highly sought after. With a strong portfolio, real client work, and a business foundation, you’ll be prepared for roles at global ad agencies, corporate marketing departments, boutique creative shops, and mission-driven nonprofits.

Advertising Program Highlights 

Discover exceptional opportunities for aspiring advertising professionals at Portland State University, located in the heart of downtown Portland — a thriving hub for creative industries and internship experiences.

• Real-World Experience with Local Brands: Students gain hands-on experience through Student Work, PSU’s independent, student-run advertising agency. Collaborate directly with Portland-based companies to build campaigns and portfolios that stand out.
• Industry-Level Feedback and Portfolio Development: Participate in exclusive weekend-long Portfolio Workshops, where students receive personalized critiques from top professionals in the advertising and marketing industry.
• Proven Career Success: Our graduates consistently secure positions at leading advertising agencies, design firms, and marketing departments, demonstrating strong job placement rates and career advancement.
• Diverse, Career-Ready Student Community: PSU’s advertising students reflect the diversity of today's workforce and bring fresh perspectives that align with the evolving needs of employers and global markets.
• Cross-Disciplinary Collaboration: Work closely with peers and faculty across disciplines such as marketing, communications, business, and graphic design — building the teamwork skills essential to agency life.
• National Recognition and Accreditation: Portland State University has been ranked among U.S. News & World Report’s Most Innovative Universities for four consecutive years. The School of Business holds prestigious dual AACSB accreditation, a distinction earned by fewer than 5% of business schools worldwide.

Advertising Management Degree Curriculum

PSU’s advertising management degree curriculum places extra emphasis on strategic thinking. We provide a holistic view of business, markets, consumer behavior, and economic trends, making you more valuable in the job market and on the job. You’ll be equipped to advance quickly into decision-making roles and leadership positions. 

The advertising management degree includes courses in:

• Advertising
• Consumer Behavior and Customer Satisfaction
• Media Strategy
• Creative Strategy
• Advertising Campaigns
• Marketing Research
• Marketing Analytics
• Account Management
• Portfolio Workshop
• FIR Advertising Agency Workshop
• Digital Media Planning and Design

Download the appropriate sequence sheet for additional details about prerequisites, requirements, credits, and suggested sequences:

• Advertising Management Major Sequence Sheet (PDF)
• Business Minor in Advertising Management sequence sheet (PDF)
• Business Minor in Advertising for Graphic Design Majors sequence sheet (PDF)
• Business Minor in Advertising for Communication Majors sequence sheet (PDF)

• Superior instructors. Our athletic and outdoor industry courses are taught by seasoned faculty who have strong connections and first-hand experience in the athletic and outdoor industry. They bring a real-world perspective into the classroom.
• Practical know-how. You’ll learn the ins and outs of the athletic and outdoor industry, acquiring skills and expertise that set you apart in the job market. The program focuses on sales, merchandising, retailing, product management, and other industry-specific subjects.
• Career connections. PSU’s athletic and outdoor industry program has a high profile in Portland and beyond. Industry leaders helped develop the curriculum, are actively engaged, and seek to hire our graduates. Hundreds of PSU alumni work in the athletic and outdoor industry.
• Strategic outlook. PSU graduates stand out in the job market and the workplace for their big-picture perspective. You’ll develop an understanding of the athletic and outdoor industry’s cycles and trends, terminology, culture, and an ability to keep ahead of the curve.
• Hands-on experience. As part of our proving ground mission, the Center for Retail Leadership at PSU sponsors summer immersion programs and trips to the industry’s largest trade show, Outdoor Retailer, in Denver, Colorado. You can also get involved on campus with A&O Connect, a student organization that works with industry leaders to organize on- and off-campus events like tours, networking get-togethers, seminars, workshops, and more. 

Athletic and Outdoor Industry Certificate Highlights

• Developed in collaboration with global leaders in the athletic and outdoor industry
• Offered by the PSU’s nationally-ranked School of Business and the Center for Retail Leadership
• Aligned with business concentrations in marketing, supply chain, advertising, HR, management and other fields
• PSU holds elite dual-accreditation in business and accounting from the Association to Advance Collegiate Schools of Business (AACSB)
• Alumni have an outstanding job-placement record with world-renowned brands, including Adidas, Columbia Sportswear, Cascade Designs, Gerber Gear, Keen, REI, and Nike.

Pathways

Communications, Psychology and Graphic Design, and Textile Arts students: you can combine your major and passion to explore a diversity of career opportunities in the exciting and dynamic athletic and outdoor industry. Certificate courses deliver current industry insights, trends, and case studies. You'll develop project work and a network of industry contacts that you can leverage during your job search. View pathways requirements and schedules.

• Deep industry connections. PSU has built a robust business network over the last 50 years to ensure our curriculum meets industry needs. Focused on innovation. PSU’s MBA program is educating next-generation business leaders to match Portland’s pioneering business models. With courses in pioneering innovation and applied, immersive learning opportunities, you’ll earn a graduate business degree that equips you to anticipate (or generate) trends before your competitors do.
• Values-based. PSU's MBA emphasizes skills that employers desperately need. It’s imperative that businesses become more environmentally conscious and culturally diverse to stay competitive. You'll be prepared to redefine the status quo alongside a diverse cohort of professionals who share your drive and your passion for business that creates positive change. PSU is a leader in social innovation, proven by our rare and prestigious “Changemaker” designation from Ashoka U.
• World-class faculty. You’ll learn from experts who combine real-world business acumen with groundbreaking scholarship and leading-edge research that changes business for the better. Connected and accomplished, our supportive and engaged MBA faculty are incredible resources, helping you advance in your career as well as your graduate business education.

• Workplace skills. The Business Minor emphasizes practical skills that employers value. Students learn to work with budgets, write effective business documents, develop marketing plans, analyze data, and work with useful business technologies and tools. They also learn how to establish a professional presence by fostering clear and confident communication skills.
• Make connections. Drawing on our deep connections to Portland, courses in the Business Minor are taught by industry professionals with first-hand business experience. Instructors offer constructive insight, applied experiences, and career guidance that goes far beyond what can be learned from a textbook. Students in the program also have access to resources within The School of Business, including advisors for career counseling, business student clubs for interest areas, internship opportunities, and networking events.
• Take control. The Business Minor complements all non-business majors at PSU and can be completed in one year. All courses are offered every term, with daytime, evening, hybrid, and fully online sections available each year. In addition, students can double-dip to fulfill University Studies cluster requirements while also obtaining credits toward completion of the minor.

Business Minor Highlights

• Available to all non-business majors
• Focused on practical, marketable skills
• Can be completed in one year
• All courses are offered every term, with day time, evening, and fully online sections available each year
• The five 300-level courses also count towards the Design Thinking/Innovation/Entrepreneurship University Studies Cluster, allowing students to optimize class time and credit hours while advancing to their career of choice

• Results-oriented skills. Our social innovation and social entrepreneurship certificate equip you with the practical know-how to get a new social venture or internal program past the idea stage. It’s not merely an academic exercise—numerous graduates have successfully launched initiatives they designed in the social innovation and social entrepreneurship program. It also teaches some of the most highly-demanded skills by employers worldwide. 
• Strong faculty mentoring. You’ll receive personalized guidance from experienced faculty every step of the way. They’ll help you avoid common mistakes, push you to take risks, and encourage you to persevere through disappointments and challenges.
• Tailored pathways. Specially designed options for MBA or MPA students will help prepare you for a career as a changemaker in your desired field, with courses, assignments, and content created just for those areas. 
• Change happens here. As one of fewer than 50 institutions worldwide to hold Ashoka U’s “Changemaker Campus” designation, Portland State is the ideal place to acquire social innovation skills. We’ve also been named one of America’s “Most Innovative Universities” four consecutive years by U.S News & World Report.

Social Innovation and Social Entrepreneurship Certificate Highlights

• Online courses exceed the nationally-recognized Quality Matters rubric for excellence in online education
• Accelerated two- and four-week field studies that augment classwork with real-world experience
• Work on your idea, in your own areas of interest and passion, while learning top skills demanded by employers
• Open to students from any program, inside or outside The School of Business