In the era of the Fourth Industrial Revolution, businesses are desperate for leaders who can bridge the gap between technical data science and strategic business functions. With over 50,000 "business analytics" jobs listed nationwide, the demand for data acumen continues to outstrip supply.
Portland State University’s STEM-designated MSADSB is designed for the strategic thinker. You will master the machine learning, deep learning, and AI technologies driving today’s Digital Transformation.
- AI Mastery: Gain technical expertise in AI tools and cloud services, learning to apply them effectively and ethically within a business framework.
- Strategic Leadership: Move beyond the data. Our instructors equip you with market-relevant skills, prioritizing critical thinking and creativity to add real organizational value.
- Total Flexibility: Balance your career with online or hybrid courses tailored to your schedule.
- Functional Versatility: Apply your expertise across finance, marketing, HR, and management.
Specialize Your Degree
Tailor your expertise by choosing a concentration that fits your career goals:
- Business Intelligence & Analytics
- Enterprise Analytics
- Health & Clinical Informatics (in collaboration with OHSU)
- Training in forward-thinking skillsets. The MSADSB offers training in high-demand, business-relevant data skills including visualization, data mining/warehousing, blockchain, regression analytics and tools, and languages and platforms like R, Python, Tableau, and Power BI.
- Valuable connections with industry leaders. Located in the heart of Portland, PSU has thriving relationships with standout leaders in the region’s vibrant business community. That means a network of support, real-time insight and case studies, and opportunities to enrich your professional life.
- Strategic, big-picture thinking. Effective leaders go beyond the technical, placing value on human-centered ideas. The MSADSB curriculum includes content on integrating different perspectives, securing stakeholder buy-in, understanding technology trends, leveraging data storytelling, and building change management processes to give you a holistic education in management.
- The program’s core courses in digital transformation are paired with a certificate option — Business Intelligence and Analytics, Enterprise Analytics, or Clinical and Health Informatics— allowing you to curate a program targeted to your interests and goals.
- Advanced programming, on your terms. Earn a graduate degree from an AACSB accredited business school on a schedule that fits your life as a working professional. The MSADSB is fully online or hybrid, with one-year (full-time) and two-year (part-time) options.
- Interactive and immersive learning. Our thoughtfully planned online or hybrid program means you don’t miss out on an enriching experience with your graduate cohort. You’ll collaborate with a diverse group of students under the guidance of expert faculty, incorporating hands-on, real-world learning.
Master of Science in Applied Data Science for Business Highlights
- Hands-on learning from a school that spent four consecutive years on U.S. News & World Report’s “Most Innovative Universities” list.
- A future-facing curriculum centered on core values of ethics, inclusive business, and positive social, ecological, and economic impact.
- Deep industry connections to launch your next career chapter and enrich your professional life.
- Applicable coursework that offers an introduction to leading-edge technical skills in R, Python, machine learning, and essential mathematical concepts.
- Meaningful career management support, including opportunities for mentoring, resume and cover letter workshops, job placement, and career round tables.
- Diverse, experienced faculty and a collaborative graduate cohort.
View the MSADSB Curriculum page for additional details.
With the flexibility to choose a focus in Business Intelligence & Analytics, Enterprise Analytics, or Health & Clinical Informatics, you’ll gain cross-functional data science skills that apply across industries. MSADSB graduates will leverage advanced business concepts and can expect to grow into senior management and director roles. No matter your current area of specialty, an MSADSB degree will expand your possibilities. Potential roles include:
- Senior Analyst
- Analytics Manager
- IT Manager
- Risk Manager
- Digital Marketing Manager
- Social Media Manager
- Compensation Analyst
- Fintech
- Audit and Accounting
CORE CURRICULUM
View the MSADSB Curriculum page for additional details.
Time to completion - Full Time 12 Months; Part Time 24 Months. Program contains synchronous components.
ACCREDITATION & RANKINGS
Portland State University is fully accredited by the Northwest Commission on Colleges and Universities (NWCCU).
One of fewer than 200 business schools worldwide — top 1% — to be accredited in both business and accounting by the Association to Advance Collegiate Schools of Business (AACSB). AACSB is the elite business school accreditation known internationally.
Portland State's School of Business is committed to student learning. AACSB accreditation includes assessment of student learning outcomes.
LEARN MORE ABOUT THE MASTER OF APPLIED DATA SCIENCE FOR BUSINESS