Tom Gillpatrick

Tom Gillpatrick

The Juan Young Professor of Marketing and Food Management

Office: KMC 510E
Phone: 503-725-3775
Fax: 503-725-5850
Email: tomg@pdx.edu

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Tom Gillpatrick holds the Juan Young Professorship in the School of Business at Portland State University. Previously he was the executive director of the Food Industry Leadership Center and the Center for Retail Leadership. He currently teaches classes in Consumer Product Marketing Strategy and Distribution, Consumer Behavior and International Marketing. He has taught Marketing and Business Strategy in a number of executive programs in the USA and abroad. Additionally, Dr. Gillpatrick has participated in international managerial training in England, Italy, Mexico, Finland, Poland, Hungary, Slovakia, Croatia, Slovenia, Romania, and Russia.

Dr. Gillpatrick's academic research has focused on the use of market research and analysis to improve managerial decision making in the development of new products and services, the development of positioning and segmentation strategy, pricing strategy, and distribution and relationship marketing. Currently, he is working on behavioral research on consumer preferences and individual values for sustainability and products. Additionally, he has studied product innovation, category management, and the use of market-based planning in the food industry. His research has been published in leading academic journals including the Journal of Marketing Research and is frequently quoted in the industry trade press by such publications as the BBC, Supermarket News, Progressive Grocer, Stagnito's New Products and local media such as the Oregonian, the Salem Statesman Journal, KATU and KGW TV.

Dr. Gillpatrick has been on the faculty of Portland State University since 1982. He received his PhD in Marketing from the University of Oregon, an MBA from Utah State University, and a BS from California State University. At Portland State University, he has also been active with the Engineering Management and Systems Science Ph.D. programs.

Dr. Gillpatrick is the first recipient of the Juan Young Professor in Marketing and Food Management. The Juan Young Professorship was established by the Juan Young Memorial Trust in 1996.