Sophie Xiao

Sophie Xiao


Assistant Professor of Marketing

Business, The School of

Phone
(563) 584-6209

Yazhen (Sophie) Xiao is an Assistant Professor of Marketing and Fred Meyer Retail Research Fellow at the School of Business. She obtained her Ph.D. from the University of Illinois at Chicago (UIC) and her Master of Business Administration from Vanderbilt University. She worked as a marketing research manager and international education consultant before pursing her Ph.D. Additionally, she served as a subcommittee chair for the New Product Development Professional Certification Exam of the Product Development and Management Association (PDMA). In 2022, She co-chaired the PDMA’s Doctoral Consortium and cohosted innovation scholars and doctoral students from multiple countries.

Her research interests include innovation and new product development, digital innovation adoption, and healthcare services. She has published in refereed journals, such as the Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Journal of Business Ethics, Journal of Service Research, Technovation, and Journal of Business Research.

Education
  • PhD
    University of Illinois at Chicago