James Beriault

James Beriault


Instructor of Marketing

Business, The School of

James Beriault is a 33-year marketing expert who specializes in working with small businesses, national restaurant chains, venues and malls, and the entertainment industry. After graduating from Portland State University in 1990, he worked for his family's public relations and marketing agency, where he had the opportunity to learn marketing and advertising and work with fantastic clients nationwide. James' specialization is developing time-constrained marketing strategies and urgency messaging. 

He's a confessed marketing enthusiast and loves learning about successful campaigns, the latest digital marketing tools, and great storytelling. James has a Master of Business Administration (with concentration in marketing) from Fitchburg State University. He is working on his Ph.D. in Business Administration and Marketing at the University of Cumberlands and will graduate in the spring of 2025. He is a member of the American Marketing Association and the Qualitative Research Consultants Association. 

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Education
  • Doctoral Student
    University of the Cumberlands
  • MBA
    Fitchburg State University
  • BS
    Portland State University