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Thomas Gillpatrick


Professor of Marketing

Tom Gillpatrick holds the Juan Young Professorship in The School of Business at Portland State University. Previously he was the executive director of the Food Industry Leadership Center and the Center for Retail Leadership. He currently teaches classes in Consumer Product Marketing Strategy and Distribution, Consumer Behavior, and Retailing. He has taught Marketing and Business Strategy in a number of executive programs in the USA and abroad. Additionally, Dr. Gillpatrick has participated in international managerial training in Croatia, England, France, Finland, Hungary, Iran, Italy, Mexico, Poland, Romania, Russia, Slovakia, Slovenia, Sweden, Turkey, and Vietnam.

Dr. Gillpatrick's academic research has focused on the use of market research and analysis to improve managerial decision making in the development of new products and services, the development of positioning, segmentation, distribution, and pricing strategies. Currently, he is working on behavioral research on consumer preferences and individual values for sustainability and technology deployment in retailing. His research has been published in journals including; the Journal of Marketing Research, Economic Development Quarterly, Economics, Journal of Global Scholars of Marketing Science, The Journal of Human Resource and Adult Learning, and the Association for Consumer Research. He has been quoted in the industry trade press by the BBC, Supermarket News, Progressive Grocer, Stagnito's New Products, and local media such as the Oregonian, the Salem Statesman Journal, KATU, and KGW TV.

Dr. Gillpatrick received his Ph.D. in Marketing from the University of Oregon, an MBA from Utah State University, and a BS from California State University. At Portland State University, he has also been active with the Engineering Management and Systems Science Ph.D. programs.

Dr. Gillpatrick is the first recipient of the Juan Young Professor in Marketing and Food Management. The Juan Young Professorship was established by the Juan Young Memorial Trust in 1996.

Education