Tichelle Sorensen started her career in the Music Industry, where she worked in marketing as well as public relations and promotions for music-related events. She transitioned into international marketing following her graduation from the MIM program, working with an Oregon company exporting building products to Asia. That work eventually led her to China, where she worked as a strategic marketing consultant. Prior to joining PSU, she worked as a brand strategy consultant and as an attorney, practicing in the areas of intellectual property, marketing, and employment law. She has been an Academic Director since 2013.