B R

Brandon Reich


Assistant Professor of Marketing

Brandon Reich joined the faculty at the School of Business at Portland State University as an Assistant Professor of Marketing in 2018. Prior to joining PSU, he worked as a Graduate Teaching Fellow while completing his Ph.D. in Marketing at the University of Oregon in Eugene.

Brandon’s research builds on theoretical foundations of social and personality psychology to develop an understanding of consumer movements, ideology, blame, morality, and their effects on marketplace functioning. For instance, his research investigates topics such as consumer blame processes, local food consumption, and environmentally friendly consumption and has appeared in top-level journals such as Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Advertising.

At PSU, Brandon teaches Consumer Behavior (MKTG 363) and Marketing Management (BA 311).

Prior to his academic career, Brandon worked for several years as a sushi chef and still enjoys the culinary arts as a hobby. He has lived in South Korea, Honduras, and various corners of the US (Fort Lauderdale, FL; Buffalo, NY; etc.) and hopes to continue pursuing travel opportunities with his partner April and their dog, Bello.  

Education
  • Ph.D. (Marketing)
    University of Oregon
  • MBA (Marketing)
    SUNY Buffalo
  • B.S. (Psychology)
    University of Florida