Athletic and Outdoor Industry Certificate

From concept to consumer, the Athletic and Outdoor Industry certificate program explores the unique challenges and competitive issues within the athletic and outdoor industry. It is for students who want to go beyond product design and sports management to examine the larger competitive industry issues in marketing, retailing, distribution, and sales.

If you are interested in working in athletic and outdoor (A&O) industry retail and product management - think Keen, REI, Columbia, adidas, Nike, Gerber, and many others in the region - this program will give you an overview of the strategies and tactics necessary to succeed. You'll get hands-on practice and learn the business from local industry professionals.

Source: Athletic and Outdoor
Prosper Portland

Getting Started As:







Required core marketing courses in:

  • Professional Selling: MKTG 338 (Fall, Winter, and Summer)
  • Merchandising Management: MKTG 373 (Spring)
  • Retailing: MKTG 375 (Winter, Spring, and Summer)

Students will also develop their skills and understanding of the industry in the following required courses:

  • Competitive Dynamics in the Athletic and Outdoor Industry: MKTG 436/536 (Winter)
  • Product Management in the Athletic and Outdoor Industry: MKTG 437/537 (Spring)

Download the Athletic and Outdoor Industry Certificate Sequence Sheet (PDF) for additional details about our pre-requisites, requirements, credits and suggested sequences.  

Get Involved

The A&O Connect student group links students with outdoor industry leaders and resources to create lasting relationships and build strong networks.

Our student group provides the opportunity for A&O specific learning from industry professionals on an array of topics including marketing, HR, product, and more. A&O Connect hosts an event once a month with guest speakers from the industry and off-site tours. Follow us on social media to stay up to date on upcoming events and email us at to get involved or for more information.

Engage with the student group on Facebook | Instagram

Participate and help tell the story by becoming a student ambassador for the A&O Industry certificate program!

Helpful Resources

Student Opportunities

Summer Immersion Program Image Outdoor Retailer Image

Summer Immersion 

Join us in our goal to promote diversity in the athletic and outdoor industry by introducing students from diverse and underrepresented backgrounds to career opportunities in a dynamic and thriving industry. 

Outdoor Retailer 

This brand-sponsored trip to Denver, Colorado gives students the opportunity to work, learn, network and have fun alongside industry leaders from prominent outdoor brands.

More Information

Contact the Director of the Athletic & Outdoor Industry Program, Jennifer Nolfi at 503-725-9805 or