Advertising Management Minor for Communication Majors

Unleash Your Creativity

"The advertising minor allows me to give my communication degree a business focus while still being able to pursue an open-ended area of study. It has given me the tools to tangibly understand the advertising world that I could not have received from just communication classes. Without it, I do not think getting a job in an agency would be as possible."

-Hannah Cantrell:

Communication Student

As a communication major, you understand how, why, and where people communicate. The advertising world loves communication majors because you can explain the “why” behind people’s actions and reactions. Explore your creative side and put those theories to the test! The Advertising Management Minor for Communication Majors provides critical marketing and advertising business skills to students who plan careers in the communications field. The six courses in the minor provide exposure to and understanding of advertising and marketing principles, including marketing's role in business, identifying target markets, creative and media strategy development, and promotional campaign planning.

The Curriculum: 24 Credits, 6 Courses

Complete the entire minor in three terms if you choose by taking two to three 4-credit classes per term. Download the Advertising Management Minor for Communications Majors sequence sheet (PDF) for additional details about our pre-requisites, requirements, credits and suggested sequences.

Suggested Sequence Fall 2019 Catalog:

1st Term 2nd Term 3rd Term
BA 316U MKTG 441 ELECTIVE
MKTG 340U MKTG 442 MKTG 443
  • BA 316U – Essentials of Marketing (4) 
    Essential topics in marketing for business minors and non-business majors. Students will be introduced to the basic concepts of marketing and customer satisfaction. Students will explore primary considerations of the market environment and marketing practices including price, promotion, distribution, and product in an applied setting.
     
  • MKTG 340U - Advertising (4)
    An introductory course designed to provide an overview of marketing communications, plus an understanding of fundamental advertising issues and strategies. The course focuses on concepts, principles, processes, terminology, trends, and techniques which shape this constantly changing field including the impact of technology on message delivery.
     
  • MKTG 441 - Media Strategy (4)
    Examines the advertising media process as an outgrowth of marketing and advertising objectives. Focuses on strategic issues, quantitative decision making, and media planning and negotiating techniques. This course is data-intensive and analytical, with attention given to the Internet, local, and non-traditional mediums, as well as dominant national measured media. Prerequisite: MKTG 340U
     
  • MKTG 442 - Creative Strategy (4)
    The course puts into practice the theories, principles, and techniques of the advertising business loosely known as "creative." Course material will focus on the strategy behind advertising messages, techniques for writing and designing advertisements, and the unique requirements of different types of creative messages. Also includes creative considerations for specific media including those driven by technology. Prerequisite: MKTG 340U
     
  • MKTG 443 - Advertising Campaigns (4)
    Emphasis is on the development of the total advertising campaign from a marketing perspective. Integrates elements of the advertising process such as setting objectives, selection of target markets, budget development, media selection, message creation, production, development of presentation and recap documents and the staging of a major promotional event using both traditional and emerging advertising media as available. Prerequisites: MKTG 340U, MKTG 441, MKTG 442
     
  • Four (4) elective credits from the following:
     
    • MKTG 399 – FIR Advertising Agency Internship (2)
      Intern in a real advertising agency environment producing work for actual clients, gaining experience while learning true accountability. Students admitted by application only. Must be taken a minimum of two terms.
       
    • MKTG 449 – Portfolio Workshop (2)
      Work with a team through an intensive weekend-long class to develop an advertising campaign to add to your portfolio work. Capped with a presentation to advertising industry professionals. May be repeated.
       
    • MKTG 448 - Digital Media Planning and Design (4)
      Covers the use of digital communication channels (internet, mobile, etc.) to strategically reach key audiences and foster consumer relationships. Topics include interactive media planning principles, use of digital media as PR tools, online metrics to measure marketing/advertising effectiveness, and basics of web site content construction (navigation, atmospherics, etc.).
       
    • COMM 489 – Media Ethics (4)
      Applies important ethical theories to decision making within the mass media, including considerations of personal, organizational, professional and cultural understandings of ethics to analyze how decisions regarding media content are made. Provides guidelines for identifying and understanding ethical dilemmas commonly encountered by media professionals and help in making theory-grounded decisions in print and broadcast journalism, advertising and public relations, the Internet, and entertainment media.
       
    • COMM 341 – Intro to PR (4)
      An introduction to the principles and practice of professional public relations, focusing on the functions of PR in organizations, the concept of strategic communication in persuasion, relevant professional skills, the role of research, and an understanding of common ethical issues encountered.

NOTE: Communication students seeking the Advertising Management Minor are exempt from admission to the School of Business. In order to register for these courses, contact your advisor via email with your ID number and the class you'd like to take.