Undergraduate Program Advertising Management Minor for Communication Majors
Business Minor in Advertising Management for Communication Majors Overview
Put your skills to work in the dynamic advertising industry.
The $166-billion U.S. advertising industry employs nearly 250,000 people in 65,000 advertising firms. And in every firm, there is a need for skilled researchers, writers, and strategists who can translate brand identity and message strategy into clear and compelling communication to solve business problems. The Business Minor in Advertising Management prepares the communication major to work in this industry through coursework in advertising strategy, integrated brand promotion, creative and media strategy, and campaign development.
Business Minor in Advertising Management for Communication Majors: Why PSU?
- Industry connected. Portland has one of the country’s most dynamic advertising communities, and PSU has deep connections with local advertising agencies and corporate ad departments.
- Practical business orientation. PSU has one of the few U.S. advertising programs housed in a business school. As an advertising management minor, you will complement your creative talent with business sense and the strategic mindset needed to start your own creative enterprise, join an agency or be part of an internal creative team.
- Superior faculty. Most of PSU’s advertising faculty have years of experience in the advertising industry, and many remain active as consultants. They bring a professional perspective into the classroom, offering practical insight and career guidance.
- Real-world emphasis. Our advertising minor offers you extensive opportunities to gain direct, hands-on experience in the classroom, on campus, and in the workplace. You can demonstrate your ability by working for PSU’s student-run on-campus advertising agency, FIR, interning at a Portland advertising firm, creating communications campaigns in one or more portfolio workshops, and more.
Business Minor in Advertising Management for Communication Majors Highlights
- Gain experience working with real clients in Creative Strategy, Advertising Campaigns, and FIR NW courses.
- Apply communication theory and research to marketing and advertising principles in order to inform and measure consumer behavior
- Strengthen your strategy, decision-making, and analytical skills to help clients solve real-world business problems
- Leverage your writing skills to connect with internal and external audiences through multiple media platforms.
- Choose from electives in Digital Media, Social Media, and Portfolio Workshop weekend immersion
- Complement your communications courses with more specialized preparation for industry work
What can I do with a minor in Advertising Management?
Advertising is a rapidly changing field, as digital media drives more brand and consumer interaction than ever before. The industry is hungry for innovative thinkers and clear communicators who can bring brands and consumers together in meaningful, engaging ways. Positions that rely on strong communication skills include:
- Researchers and research analysts
- Account coordinators and managers
- Account planners
- Content developers
- Community managers
- Social media managers
- Public relations specialists
Download the Advertising Management Minor for Communication Majors sequence sheet (PDF).
- BA 316U Essentials of Marketing
- MKTG 340U Advertising
- MKTG 441 Media Strategy
- MKTG 442 Creative Strategy
- MKTG 443 Advertising Campaigns
- MKTG 440 FIR Advertising Agency Internship
- MKTG 449 Portfolio Workshop
- MKTG 448 Digital Media Planning and Design
- COMM 489 Media Ethics
- COMM 341 Intro to PR
Portland State University is fully accredited by the Northwest Commission on Colleges and Universities (NWCCU).