Headshot of Rachel Noorda

Rachel Noorda


Director of Publishing

Fields: Book Publishing, History of the Book, Scottish Literature, Marketing and Entrepreneurship Interface, Small Business, International Marketing, Cultural/Creative Industries

Biography:

Rachel Noorda is Director of Book Publishing and Assistant Professor of English at Portland State University. Dr. Noorda works closely with publishing industry organizations: she is on the board of PubWest and Chair of the Immersive Media & Reading 2020 Research Committee in partnership with Panorama Project. In both her scholarly work and offering opportunities to graduate students, Dr. Noorda is committed to and interested in transnational book industry perspectives. To this end, she works with wonderful scholars in the UK, Australia, Canada, Ghana, China, South Africa, and India on Border-Crossing Books and a transnational publishing network. Dr. Noorda is also an advocate of international experiences for the graduate students through study abroad and international exchange opportunities as well as international guest speakers and class topics. Dr. Noorda is a researcher of twenty-first century book studies, particularly on topics of entrepreneurship, marketing, small business, national identity, and international publishing. With this expertise, she is a series editor for Cambridge University Press, editorial board member of Publishing Research Quarterly, and a peer reviewer for Convergence and National Identities.

On the PSU faculty since 2017.

Publications:

  • Immersive Media and Books 2020 Executive Summary.
  • Immersive Media and Books 2020 Final Report.
  • "International entrepreneurial marketing in the publishing industry." In Handbook of Entrepreneurship and Marketing. Ian Fillis and Nicholas Telford (eds). Edward Elgar Publishing, July 2020.
  • With Kathi Inman Berens and Abbey Gaterud, “Ooligan Press: Building and Sustaining a Feminist Digital Humanities in an R2” in Digital Humanities Quarterly, 14: 3 (2020).  
  • With Kathi Berens. "'Keep Portland Weird'? Carnivalesque Elements in the Rebranding of the Portland Book Festival." Mémoires du livre/Studies in Book Culture 11, no. 2 (2020). 
  • "Borrowing Place Brands: Product Branding from SMEs in the Publishing Industry" in Journal of Research in Marketing and Entrepreneurship, Volume 21, number 2 (2019) pp. 57-75
  • “Twenty-First Century Book Studies: The State of the Discipline” in Book History Volume 22, number 1 (2019), pp. 370-397.
  • “The Discourse and Value of Being an Independent Publisher” in Studies in Book Culture (Memoires du Livre) Volume 10, number 2 (2019).
  • “The Element of Surprise: A Study of Children’s Book Subscription Boxes in the US” in Publishing Research Quarterly, Volume 34, issue 2 (2019), pp. 223-235. 
  • "From Waverley to Outlander: reinforcing Scottish diasporic identity through book consumption." National Identities (2017): 1-17.
  • "Martín-Rodríguez, Manuel M., ed. With a Book in Their Hands: Chicano/a Readers and Readerships Across the Centuries," The Papers of the Bibliographical Society of America 111, no. 1 (March 2017): 117-120. (Book review)
  • “The power of the small press: Entrepreneurial publishing and disruption of the industry." TXT 2016 (2016): 7.
  • "The History of Oxford University Press, Volume 1: Beginnings to 1780, written by Ian Gadd." Quaerendo 46.1 (2016): 95-97. (Book review)
  • "International success: selling niche titles beyond the prime home market." Publishing Research Quarterly 28.4 (2012): 359-368.
Education