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Undergraduate Major: Advertising Management

The Advertising Management Option is designed to develop decision-making and analytical skills in the functional areas of marketing communications.  This program provides the student with a carefully designed set of courses in advertising management and provides ad agencies, media, and marketers with a pool of well-qualified employees. The program includes courses in consumer behavior, research, creative strategy, media strategy, campaign planning, and account management.



Option Requirements

[2011-2012 bulletin year*]

A minimum of 24 credits as follows:

  • MKTG 340 -- Advertising (4)
  • MKTG 363 -- Consumer Behavior and Customer Satisfaction (4)
  • MKTG 441 -- Media Strategy (4)
  • MKTG 442 -- Creative Strategy (4)
  • MKTG 443 -- Advertising Campaigns (4) or NSAC (8)*
  • MKTG 460 -- Marketing Research (4)

Links to requirements for other bulletin years are found on the Course Information page.

Course Sequence: the (PDF) version of this information includes prerequisites, a suggested sequence, and identifies the terms these courses are usually offered.

Related Programs

  • Marketing Option
  • Design Management Minor
    This minor is specifically designed for students in advertising management and other non-design majors who aspire to work in the creative communications industry. The course work teaches non-design students the skills needed to work effectively with graphic designers and art directors on creative teams.
  • Communication Minor
    The Communication program prepares students for careers in many professions by cultivating critical reasoning and writing skills. This minor allows for a wide range of classes to choose from, with no specific classes required.


Student Groups

FIR Advertising is a not-for-profit, intern-run agency that develops advertising and strategic communication campaigns for local Portland businesses. By working with real clients, real budgets, and real accountability, FIR interns experience a unique and valuable opportunity for Portland State advertising, marketing, graphic design, and communications students to gain a leg up on the post-graduation job market.


In the American Advertising Federation's National Student Ad Competition, PSU has won the regional competition four times in the last eight years, placed in the top 10 nationally three times, and placed as high as finished 5th in the nation. PSU recently won a prestigious invitational ad competition sponsored by the US Dept of Transportation Seatbelt Safety Division. The PSU NSAC program is currently on hiatus for the 2013-2014 school year.

Most exciting is the record PSU has established in the new Collegiate Effie Competitions. The Effie's are one of the most prestigious awards in all of advertising. The Collegiate Effie competition was inaugurated in 2010. That year PSU won a silver Effie for work done on Heineken, IN 2011 PSU won the gold Effie for work done on MINI Cooper.


In 2012, PSU was one of 20 schools selected for the 2013 Chevy Campus Promotions Competition.


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