The Advertising Management Option provides the student with a carefully designed set of courses in advertising management and provides local organizations with a pool of well-qualified employees. This program is designed to develop decision making and analytical skills in the functional areas of advertising. The program includes courses in account management, copy and layout, media, and research.
Advertising Management Option Requirements
[2007-08 bulletin year*]
A minimum of 24 credits as follows:
MKTG 340 -- Advertising (4)
MKTG 363 -- Consumer Behavior and Customer Satisfaction (4)
MKTG 441 -- Media Strategy (4)
MKTG 442 -- Creative Strategy (4)
MKTG 443 -- Advertising Campaigns (4) or NSAC (8)*
MKTG 460 -- Marketing Research (4)
*NOTE: Advertising Management students may contact the Undergraduate Programs Office at (503) 725-3712 for a referral to the professor in charge of the National Student Advertising Competition (NSAC).
