Center for Retail Leadership
A&O Summer Immersion
PSU hosts a unique summer program in Portland, Oregon, the hub of the Athletic & Outdoor (A&O) Industry. Students with diverse backgrounds in art, design, business and product development are invited to come together to collaborate in a hands-on learning experience that focuses on competitive dynamics in the A&O Industry, the concept-to-consumer process, organizational culture and professionalism.
The summer program will take place from July 9 - August 16, 2021 remotely via Zoom.
The program includes three classes for a total of 9 credits:
- MKTG 410/510: Professional and Business Fundamentals in the A&O Industry, July 9 4:30 pm-8:30pm and July 10, 9am - 5pm (1 credit)
- MKTG 436/536: Competitive Dynamics in the A&O Industry, July 12-30 (2x a week on Tuesdays and Thursdays), 5:15 - 9:40 pm plus approx. 8 hours of additional recorded materials, videos to meet the credit requirements
- MKTG 437/537: Product Management in the A&O Industry, August 2-20 (2x a week on Tuesdays and Thursdays), 5:15 - 9:40 pm plus approx. 8 hours of additional recorded materials, videos to meet the credit requirements
PSU and visiting students (juniors, seniors, post-bacc and grad students) are welcome to apply. The application deadline is June 5th at 11 p.m.
"The PSU A&O Summer Immersion Program was the best experience I have ever had. I gained knowledge of marketing and the athletic and outdoor industry of Oregon while networking with industry leaders and working hands-on with like-minded peers. Even after the program ended, the experience continues to positively influence my life every day.”
- Taiz De Anda, 2019 Summer Immersion Participant, UC Davis
Participate in a brand-sponsored trip to Outdoor Retailer in Denver, Colorado to work, learn, explore, network and have fun alongside industry leaders from prominent outdoor brands.
This experiential learning partnership between the Center for Retail Leadership, the Outdoor Industry Association (OIA) and sponsoring brands provides selected student delegates a unique opportunity to gain hands-on experience at one of the largest annual industry trade shows. Students have the opportunity to gain valuable insights into current trends and issues facing the A&O industry.
Apply to be part of PSU's student delegation. If you're selected, your hotel, airfare and some other expenses will be covered. And you'll have an amazing experience with top outdoor brands.
The 2021 application will be posted here when available.
PLMA University Outreach Student Program
Current students are invited to participate in a unique, structured and immersive educational program: The Private Label Manufacturers Association’s (PLMA) University Outreach Student Program. They offer selected students an all-expense-paid trip to their annual trade show in Chicago, Illinois. The Trade Show represents a huge variety of products including food and non-food. Selected students will experience first-hand the American store brand business through a weekend of university-level classes, special events, store tours and real-time participation in the retailer-exhibitor interaction on the trade show floor.
PSU will select 4-6 students by the end of Spring term to send to PLMA for final selection. PLMA final selection will be in late September or early October. Selected students will travel and arrive in Chicago in November.
Details on the next application cycle will be posted here when available.
National Grocers Association
The NGA Foundation Student Case Study Competition strives to further the professional development of college students pursuing degrees in food and retail programs and provides student teams the opportunity to creatively address a real-world issue currently impacting the industry. Approx. four students work with a faculty member (October-February) to prepare their case study. They present their findings at The NGA Show to a panel of judges, the independent retailer featured as the subject of the competition, and NGA Show attendees. Students enjoy an all-expenses-paid trip where they compete with other colleges. The competition, hosted by the NGA Foundation and generously funded by the Asparagus Club, awards up to $4,000 each to the winning team of students and their university.