Brandon Reich is the Ahlbrandt Professor of Marketing. He joined the faculty at the School of Business at Portland State University as an Assistant Professor of Marketing in 2018. Prior to joining PSU, he worked as a Graduate Teaching Fellow while completing his Ph.D. in Marketing at the University of Oregon in Eugene.
Brandon’s research builds on theoretical foundations of social and personality psychology to develop an understanding of consumer movements, ideology, blame, morality, and their effects on marketplace functioning. He also examines construct and measurement issues in marketing using psychometric methods. For instance, his research investigates topics such as consumer blame processes, local food consumption, and environmentally friendly consumption and has appeared in top-level marketing journals (e.g., Journal of Consumer Research, Journal of Consumer Psychology, Journal of Advertising) and psychology journals (e.g., Journal of Experimental Psychology: General, Personality and Social Psychology Bulletin).
At PSU, Brandon teaches Consumer Behavior (MKTG 363) and Marketing Management (BA 311).
Prior to his academic career, Brandon worked for several years as a sushi chef and still enjoys the culinary arts as a hobby. He has lived in South Korea, Honduras, and other corners of the US (Fort Lauderdale, FL; Buffalo, NY; etc.).