New Product Management Graduate Certificate | Program Details

Covers the new product development (NPD) lifecycle, from initial concept to project management, with a specific focus on technical design issues such as product architecture, prototyping, and Design-for-X methods. Designed for engineers and managers alike, the curriculum bridges the gap between technical specifications and market requirements. Students gain practical experience by applying these methodologies to a self-selected NPD project, supplemented by case studies and industry guest lectures. Online, Thursday 5:30-9:10.

Covers organizational structures, processes, and methods for planning, creating, communicating, and delivering successful products in technology industries. Introduces key marketing concepts, from customer research to distribution channel, through a hands-on term project. Addresses the unique marketing challenges in technology companies. Helps engineers, software developers, and engineering managers develop and understanding of marketing tools and concepts. Helps business students apply marketing concepts to the specifics of technology products and services. Prepares both groups for interdisciplinary teams in sales, marketing product management, and product developing, and for leadership roles. 

Prerequisite: graduate standing or consent of instructor. 

Introduces Technology Roadmapping (TRM), which provides a structured approach for exploring and communicating the relationships between evolving and developing markets, products and technologies over time. Roadmaps allow technology developments to be integrated with business planning, and the impact of new technologies and market developments to be assessed. Roadmaps also seek to capture the environmental landscape, threats and opportunities for a particular group of stakeholders in a technology or application area. 

Also offered for undergraduate-level credit as ATM 434 and may be taken only once for credit.

Describes and explains phenomena pertaining to technological innovation. Focus on the interplay between engineering/technology and the economical, cultural, psychological, social and technical aspects of the engineering environment. Provides technology managers a toolkit to make engineering and technical innovations successful. Also covers how engineering and technology management enables technological innovation. 

Introduction to the various strengths and weaknesses of approaches to innovation. Focuses on a customer-driven methodology and introduces the increasingly prominent role of design in creating memorable experience, and emotional connection with a product and/or an company. 

Examines how to start and grow a technology company. Covers the complete venture creation process: key issues in high tech markets, startup finance, growth strategies, and exit strategies. Guest lectures by practicing entrepreneurs, executives and investors. Student teams create a technology startup business around a technology of their choice (not limited to AI), using "lean startup" methodology. Students use AI-based and other tools to research, develop, write, and present their business plan to investors.

This is the same course as ETM 461 and may be taken only once for credit.

Explores actual emerging technologies that are likely to impact or create technology-based industries in the next 1-5 years, and gives a framework for identifying, analyzing, acquiring, implementing and finally commercializing leading-edge technologies into new products or services.