Entrepreneurship in Contemporary Japan Lecture Series
Yamato Watanabe, Dentsu Ventures
Redefining Creativity: Reinventing Advertising Agency Business
Entrepreneurship in Contemporary Japan Series
With Comments by Leo Kominz
March 8, 2018 | 6:00 p.m.
327/8/9 Smith Student Union
Free and Open to the Public
In today's multi-party relationships where the startup, client, and advertising agency collaborate to create various types of innovation, is it possible for an advertising agency to generate innovation of itself?
Yamato Watanabe from Dentsu Ventures will redefine creativity and share case studies to show how advertising and creative agencies have leveraged their skills to evolve their corporate venture capital business.
With support from Toshiba International Foundation
Cosponsored by JASO