CEPE's Strategic Communications and Public Relations Certificate Program

Jobs for public relations managers are projected to increase by 13% between 2012 and 2022, according to the U.S. Bureau of Labor Statistics.

As social media and the immediacy of digital media takes over our news cycle, modern public relations skills are more vital than ever. Your company or organization must be able to strategically communicate your brand story in a timely manner, while navigating sensitive issues. Because of this, advanced PR knowledge is expected and sought after regardless of your role or industry.

Our Strategic Communications and Public Relations Certificate offers a combination of hands-on strategy, real-life case studies, PR writing best practices, and lectures from local PR professionals. You will learn a comprehensive strategic PR process for research, planning, implementation, and evaluation, as well as a foundational understanding of new ethics and the legal aspects of public relations. Gain immediately applicable skills related to crisis management, internal communications, and brand monitoring among the nuances of new media and 21st century PR pitching.

With the merging of marketing, advertising, management, and communication roles, PR skills are no longer only relevant to PR professionals. Any employee who is responsible for brand management, corporate communications, brand visibility, or community outreach should possess the skills necessary to strategically uphold their organization’s reputation across all digital and traditional channels. Through our fully online PR certificate program, you will become more desirable to employers, and add value to your role by acquiring these high-value and ever-evolving PR skills.

4 Required Certificate CoursesClick for Strategic Communications and PR course schedule
(Below is the recommended sequence; PR401 is a prereq for PR402)

Intro to Strategic Communications & Public Relations (PR401)
Developing the Strategic PR Plan (PR402)
Writing for PR (PR403)
Crisis Communications & Image Management (PR404)

Program SnapshotClick for Strategic Communications and PR e-newsletter

Cost: $2196
Fully online
Four 4-week courses
Offered once a year
Can be completed in as little as 5 months
Must be completed within 3 years
Each student creates PR portfolio throughout the program

Average weekly workload

• 3-4 Video Lectures • 2-3 Readings • 1 Assignment • 1 Live Interactive Video



Questions  Questions about this program or courses?  Contact us.

Custom Training  Interested in bringing this program to your organization? Contact us.

Courses can be taken individually or can be applied to a certificate within a three-year limit. Courses completed outside of the three-year limit will need to be retaken to qualify for certificate completion.


Looking for strategic communications & PR jobs? Current positions found here.