PR402 Developing the Strategic PR Plan

Certificate Track: Strategic Communications and Public Relations

In this course, students learn:

  • Elements you'll need to build an impressive PR Strategy Register now button
  • Frameworks for thought leader engagement and editorial planning
  • How to plan and develop content/assets for modern PR engagement
  • How to leverage earned, owned, and paid content across channels for maximum effect
  • Reporting and ROI - How to integrate with technology and tools to prove your efforts

For their portfolios, students create a well-developed strategic PR plan and either a product or event release plan.

Cost: $549
Discounts may apply, please refer to the registration page for details.

Instructor: Janet Johnson
 Janet Johnson is President of O’Johnson Partners, providing interim marketing leadership and digital marketing services for B2B and B2C businesses. She was a pioneer in business blogging, having started an ethical debate online in 2005 that resulted in more than 200 pieces of press in Forbes, Business Week, MIT’s Technology Review, and a case study in the Annenburg School of Journalism for her CRM startup, Marqui. Janet co-authored a blog that was recognized by Business Week twice as one of the Top 10 Business Blogs in the country.
 
Notes
This is a fully online course. PR401 is a prereq for PR402.

 

Questions  Questions about this program or course?  Contact us.
 

 
Custom Training  Interested in bringing this program to your organization? Contact us.