PR404 Crisis Communications & Image Management

Certificate Track: Strategic Communications and Public Relations

In this course, students learn:

  • How to protect their company's reputationRegister now button
  • The importance of honesty
  • What to do when a crisis occurs: Creating a timeline; what to say; what not to say

For their portfolios, students create a plan based on an assigned crisis scenario.

Cost: $549
Discounts may apply, please refer to the registration page for details.

Instructor: Lisa Schauer
 Lisa Schauer thrives on connection, loves a challenge, and believes the key to any successful team or organization is communication. She has worked in government, private industry, and not-for-profit organizations. Lisa holds a BA in Political Science, a BA in Public Relations from Gonzaga University, and an MA in Organizational Leadership from George Washington University. Lisa is a certified Herrmann Brain Dominance Instrument (HBDI) facilitator and is also a Certified Professional Services Marketer (CPSM) by the Society of Marketing Professional Services. She is the President of PointNorth, a consulting firm committed to strengthening leaders and empowering teams to do the right thing by listening, learning, and leading.  Most recently, Lisa was the Chief Operating Officer and Senior Vice President for a regional engineering and construction firm. Lisa has served on various Boards and Committee’s and is a champion for community involvement and philanthropy. 
 

Notes
This is a fully online course.
 


Questions  Questions about this program or course?  Contact us.
 

 
Custom Training  Interested in bringing this program to your organization? Contact us.