Resources

Marketing Resources

Brand Messaging Framework

Portland State's Brand Messaging Framework gives campus stakeholders ways to build key messages for a variety of target audiences.

Campus Communicators Google Group

Join the group to pose questions, share communication strategies and receive brand identity-related announcements.

Editorial Style Guide

The Editorial Style Guide includes the standard usage for grammar and spelling to be used for PSU publications. 

Guide to Marketing Campus Events

Get a comprehensive guide to promoting all types of events sponsored and hosted at Portland State University.

Integrated Marketing & Communications Council

Connect with members of the Integrated Marketing Council who serve as a leadership team that helps advance an integrated approach to campus-wide marketing communications.

Social Media

Social media is the primary medium to connect and inform audiences. Portland State uses Instagram, Facebook, TikTok and LinkedIn to connect with the PSU community.

Web Communications

University Communications and the Office of Information Technology collaboratively support the Portland State University Website, pdx.edu.  

Promotional Resources

Business Cards and Stationery

Use our online ordering system to order business cards, letterhead and envelopes. For digital needs you can use the PSU Letterhead Google Doc.

Email Signature

Learn how to add a standard PSU email signature to your PSU Gmail account.

Merchandise

University departments and student groups who would like to produce merchandise such as shirts, water bottles, pens, logo buttons, etc., using the University’s name and logos are required to purchase from formally licensed vendors. 

Name Badges

Order the official name badges for Portland State faculty, staff, and students. The name badges are attached to your clothing with a magnet.

Photo and Video Protocols and ID and Consent Forms

According to the Family Education Rights and Privacy Act (FERPA) law protecting the privacy rights of students, no video or photo can be used by PSU without signed permission. For information on external entities/companies producing video or photography sessions on campus, please refer to our PSU Film/Photo/Video Guidelines.

Promotional Display Materials and Giveaway Items

PSU-branded display materials and giveaway items are available for checkout to use at conferences and events. 

Trademark Licensing

Portland State authorizes the use of the University’s name and logos on merchandise through a formal licensing and trademark program administered by the Collegiate Licensing Company (CLC). 

Design Resources