Welcome to the Guide to Marketing Campus Events, a comprehensive guide to promoting all types of events sponsored and hosted at Portland State University. Whether you’re a seasoned events producer or brand new to hosting events, we hope you'll find this resource helpful in your visioning, planning, and implementation of high-quality, impactful, and inclusive on-campus events, performances, symposia, panel discussions, and other gatherings.
This guide was created by the events committee of the Integrated Marketing and Communications Council (IMCC), a campus-wide group of 60+ marketing and communication professionals across PSU’s campus who collaborate to elevate the PSU brand and promote our university’s work.
Our Guide to Marketing Campus events is an evolving resource and we welcome your feedback! Please email us your suggestions to keep this guide updated and relevant.
Happy event planning!