University Communications

TELLING PORTLAND STATE'S STORY

From our campus in the heart of Portland, our experienced team at University Communications tells the bold, vibrant stories that showcase PSU as a diverse, forward-thinking, impact-driven institution. As stewards of the PSU narrative, we create compelling visual and written content, manage social media presence, handle media relations and highlight Portland State’s achievements, fostering engagement and reinforcing the university’s contributions to our community and beyond.

What we do

MARKETING AND BRANDING →

The university's marketing and strategy team develops and executes comprehensive marketing campaigns that inspire diverse audiences and enhance PSU’s brand visibility. The team manages top-level web strategy as well as digital and traditional channels, and aligns our efforts with the institution's long-term goals to drive increased enrollment, additional funding and improved reputation.

DESIGN →

The design team creates visually engaging and cohesive materials -- including promotional materials, website designs and print collateral -- to ensure consistent branding and effective communication with students, faculty and the wider community.

PUBLICATIONS AND COMMUNICATIONS →

Our team of storytellers produces informative stories for PSU’s news feed, inspiring features for the digital Portland State Magazine and timely posts for the Inside Portland State blog. They keep the campus informed through Currently, a weekly email newsletter for faculty and staff, and Virtual Viking, a weekly email newsletter for students.

SOCIAL MEDIA →

The social media team manages and curates the institution's online presence, crafting engaging content, showcasing original PSU stories, implementing social media strategies and fostering a positive and influential online community to support the university's goals and values.

VIDEO AND PHOTO →

Our dynamic visual team captures and produces high-quality photography and video for marketing, events and promotional purposes. They showcase the university's achievements, campus life and academic excellence, reinforcing its brand identity through powerful visual storytelling.

MEDIA AND PUBLIC RELATIONS →

Our experts in media relations write press releases, connect media with faculty experts and advise units on making good use of media resources, whether print, broadcast or online.

Popular Resources

Photo gallery

Brand Style Guide

Messaging Framework

Presentation templates

View more resources