Photography Overview
The PSU Brand uses photography to tell a story about an experience on campus and throughout our city that is engaged, active, and vibrant. Imagery should be interesting and illustrate Portland State's personality—creative, driven, and personal. Photography of people learning and living—collaborating together—feels genuine and spirited, and should show a strong presence within the city of Portland. Use of natural light should be considered as often as possible and candid moments and emotions are the most captivating. Outdoor settings should reflect a balance between the urban, progressive nature of our city and the lush green qualities of the Pacific Northwest.
NOTE: Photos and video you create and use are assumed to be an accurate representation of the information you are sharing with your audience. Please visit the "Authentic Imagery" section of this best practices resource for guidance on creating and using imagery that authentically and accurately represents PSU and your subjects.