BB402 Craft Beverage Business Management
About This Course
From employee management to sustainability implementation, participants will learn how to align their business models with their missions. This course covers the aspects of the craft beverage business from the business operations and supply chain management perspectives. Participants will be introduced to brewery and distillery production and operations as well as the interfaces between brewery/brewpub and brewery/distributor.
This course also introduces the role of distributors and how to manage product in the supply chain, including the three-tier distribution system, franchise law and regulations, and contracts. Instructors will explain how these areas affect self-distribution, pub and distillery issues, and internet and direct sales.
Business of Craft Brewing
While big name domestic beer sales have decreased, craft brew sales in the US continue to grow, capturing 12.7 percent of the overall market in 2017. With 6,000-plus craft breweries in the US today, a passion for brewing and a good recipe are simply not enough to thrive in such a crowded market.
What You’ll Learn
Upon completion of this course, students will have gained the knowledge to:
- Identify the appropriate capacity plan for a brewery along with fixed and variable operating costs;
- Develop a forecast and production plan for weekly operation of a brewery or distillery;
- Determine the ROI for capital investments such as energy conservation improvements, bulk grain storage, and water and/or effluent treatment;
- Implement a basic quality control program;
- Understand brewery inventory management;
- Recognize the key interactions with pub, food, and direct sales;
- Create an operations and distribution plan.
The Learning Environment
This course is entirely online and includes live sessions with the instructors, recorded videos, guest speakers, assignments, and quizzes. Approximately 8-10 hours per week is recommended for work on this course.
Basic Business for Craft Beverages is a prerequisite for this course. A reliable internet connection and Microsoft Excel are required.
Courses in this Certificate Track
Enrolling in the full certificate program allows for more comprehensive learning in regard to the business of craft brewing.
- BB401: Basic Business for Craft Beverages (This is a prerequisite for BB402: Craft Beverage Business Management)
- BB402: Craft Beverage Business Management
- BB403: Strategic Craft Beverage Marketing
- BB405: Craft Beverage Distribution
- BB406: Pub & Tasting Room Management
- BB407: Regulation and Compliance for Craft Beverages
Courses may be taken individually and in any order unless otherwise noted. Four courses are required to complete the certificate. If pursuing the certificate, all courses in the certificate program must be completed within three years. Visit the program page for a recommended sequence.
Cameron Pierce is the Sales Manager at Fort George Distribution, the wholesale division of Fort George Brewery in Astoria, Oregon. Before stepping over to the wholesale division, he was a manager in Fort George's...