BB401 Basic Business for Craft Beverages
This non-credit course provides an overview of the craft brewery business - from grower to glass. You will be introduced to the various players and processes that go into making and selling craft beer, from growing grains and hops to malting, brewing, distribution, and retail environments. You'll also cover the different strategies and associated costs of creating a craft beer along with the different types of business models for selling craft beverage products. Business models for Distilleries and Alcoholic Cider facilities will be included.
What You Cover
- An overview of the craft brewing industry, competitive dynamics, trends, and opportunities
- The process of getting from the field to the end consumer and the associated costs
- The regulatory environment in specific regions, associated taxes and licenses, and constraints on the different business models
- Strategies for differentiating product
- Create a basic business plan for a new or existing business
Note: This course is entirely online. Students receive emails a few days prior to the course start with login instructions. This course must be taken before BB402.
Instructor: Mellie Pullman
Madeleine (Mellie) Pullman is an associate professor of operations management in the PSU School of Business. She earned her PhD at the University of Utah in 1997. She has previously taught in the Graduate and Executive programs at Cornell University, London Business School, Southern Methodist University, CSU, CU, and University of Utah. Prior to academia, Mellie worked at Pyramid Brewing Co. (Kalama, WA), was the brewmaster at Hops Brewpub (Phoenix, AZ) and brewmaster/co-owner of Wasatch Brewery (Park City, UT).
Applies towards the following certificate:
The Business of Craft Brewing