BB405 Craft Beverage Distribution

Certificate Track: Business of Craft Brewing

This class covers distribution in the craft beverage industry. In North America and other parts of the world, distribution is highly regulated on both a national and state level. As the craft beverage industry grows, distribution has faced intense consolidation creating fewer and fewer wholesalers to choose from. In this class, we cover content that helps the student understand the ins and outs of distribution as well as the dynamics of different systems so they can navigate various tiers of distribution (retail and wholesale) to get product into consumers hands.

What You Cover

  • Gain a greater understanding of self distribution versus the three tier system.Register now button
  • Determine pricing, promotion and a marketing program for distribution of a craft beverage.
  • Familiarize students with trade channels for different craft beverages and target the right type of accounts.
  • Understand off- and on-premise distribution and develop programming, standards, promotions, merchandise and measurement around those channels.
  • Develop a plan for building the distribution program over a 5 year time horizon.

Cost: $699

Notes
This course has no prerequisites and can be taken before BB401 and BB402. It is fully online, and students receive emails a few days prior to the course start with login instructions. 

Instructor: Marty Ochs
 Marty Ochs has come to Portland State University via a meandering path through multiple marketing management roles with large field agencies and small breweries that became some of the fastest growing breweries in the US.  He is focused on details in the quality of work that a good sales department structure and function will provide when planned out appropriately.  It is also with a holistic view that Marty approaches the creation of a growth strategy within the business ecosystem we are a part of. 

 

 

 


Questions  Questions about this program or course?  Contact us.
 

 
Custom Training  Interested in bringing this program to your organization? Contact us.