BB403 Strategic Craft Beverage Marketing

Certificate Track: The Business of Craft Brewing

This non-credit course covers the concepts and techniques required for marketing craft beverages. Market analysis, targeting strategy, brand development, and pricing will all be explored as parts of an overall marketing strategy. We will also discuss digital marketing communications and distribution strategies, as well as planning for direct customer interactions - including tours, pubs, tastings and sales. By the end of this course you will have developed a marketing and sales strategy for your business plan plus practical knowledge of digital marketing tools to help you succeed. 

Register now button What You Cover

  • The market for craft beverages including key market drivers
  • The key market segments and how they relate to product mix and branding decisions
  • Pricing strategy for wholesale and retail channels 
  • Appropriate packaging and government approvals
  • Developing a marketing strategy including grassroots and social media campaigns

Cost: $699

This course has no prerequisites and can be taken before BB401 and BB402. It is fully online, and students receive emails a few days prior to the course start with login instructions. 

Instructor: Nate Young
 How do you capture the attention of an ever-changing audience? Nate Young has spent the better part of his life trying to answer that question in roles as diverse as Marketing Coordinator for Brightworks, a small environmental consulting agency and as Sustainability Manager for Hopworks, a regional brewpub in Portland, Oregon. In addition to teaching at PSU, Nate currently works as an elementary teacher and a consultant for a variety of craft breweries in the Portland area. He holds an MBA from Portland State University and a BS in Education from Northern Arizona University.


Questions  Questions about this program or course?  Contact us.

Custom Training  Interested in bringing this program to your organization? Contact us.