BB402 Craft Beverage Business Management

Certificate Track: Business of Craft Brewing

About This Course
From employee management to sustainability implementation, participants will learn how to align their business models with their missions. This course covers the aspects of the craft beverage business from the business operations and supply chain management perspectives. Participants will be introduced to brewery and distillery production and operations as well as the interfaces between brewery/brewpub and brewery/distributor.

This course also introduces the role of distributors and how to manage product in the supply chain, including the three-tier distribution system, franchise law and regulations, and contracts. Instructors will explain how these areas affect self-distribution, pub and distillery issues, and internet and direct sales.

What You’ll Learn
Upon completion of this course, students will have gained the knowledge to:

  • Identify the appropriate capacity plan for a brewery along with fixed and variable operating costs;
  • Develop a forecast and production plan for weekly operation of a brewery or distillery;
  • Determine the ROI for capital investments such as energy conservation improvements, bulk grain storage, and water and/or effluent treatment;
  • Implement a basic quality control program;
  • Understand brewery inventory management;
  • Recognize the key interactions with pub, food, and direct sales;
  • Create an operations and distribution plan.

The Learning Environment
This course is entirely online and includes live sessions with the instructors, recorded videos, guest speakers, assignments, and quizzes. Approximately 8-10 hours per week is recommended for work on this course.

Instructor: Shannon Wolcott Mosley
 Shannon Wolcott Mosley grew up in a cider-making family, home-brewed cider, and went through PSU Center for Executive and Professional Education’s Business of Craft Brewing Certificate courses before starting ^5 (“Hi Five”) Cider. Shannon is also a distiller for McMenamins’ Edgefield.

Instructor: Jeff Alworth
Jeff Alworth writes about beer, cider, and occasionally, politics. His books include The Beer Bible (Workman), The Secrets of Master Brewers (Storey), and Cider Made Simple (Chronicle). In 2019, Ooligan Press will release his forthcoming book, The Widmer Way. His books have twice been cited by the North American Guild of Beer Writers as Best Book, and in 2016 The Beer Bible was named best wine, spirits, or beer book by the International Association of Culinary Professionals (IACP). He also co-hosts the Beervana Podcast, where he and Oregon State University economics professor Patrick Emerson discuss beer and the economics of beer. Jeff regularly gives educational speeches, guided tastings, and corporate presentations, and teaches courses about cider and beer. In the past two years, he has been a consultant for a number of breweries, including Ninkasi, Deschutes, and Fort George.

Course SnapshotRegister now button
  • Online
  • 2 times per year (Fall & Winter)
  • 5 weeks
  • Cost: $699

Additional Information
Basic Business for Craft Beverages is a prerequisite for this course. A reliable internet connection and Microsoft Excel are required.

Other Courses in this Certificate Track
Enrolling in the full certificate program allows for more comprehensive learning in regard to the business of craft brewing.

Courses may be taken individually and in any order unless otherwise noted. Four courses are required to complete the certificate. If pursuing the certificate, all courses in the certificate program must be completed within three years. Visit the program page for a recommended sequence.

Questions  Questions about this program or course? Contact us.

Custom Training  Interested in bringing this program to your organization? Contact us.