BB401 Basic Business for Craft Beverages

Certificate Track: Business of Craft Brewing

This non-credit course provides an overview of the craft brewery business - from grower to glass. You will be introduced to the various players and processes that go into making and selling craft beer, from growing grains and hops to malting, brewing, distribution, and retail environments. You'll also cover the different strategies and associated costs of creating a craft beer along with the different types of business models for selling craft beverage products. Business models for Distilleries and Alcoholic Cider facilities will be included. 

What You CoverRegister now button

  • An overview of the craft brewing industry, competitive dynamics, trends, and opportunities
  • The process of getting from the field to the end consumer and the associated costs
  • The regulatory environment in specific regions, associated taxes and licenses, and constraints on the different business models
  • Strategies for differentiating product
  • Create a basic business plan for a new or existing business

Cost: $699 


This course is entirely online. Students receive emails a few days prior to the course start with login instructions. This course must be taken before BB402.

Instructor: Shannon Kaylee Wolcott Mosley
 Shannon Kaylee Wolcott Mosley grew up in a cider-making family, home-brewed cider, and went through PSU CEPE’s Business of Craft Brewing Certificate courses before starting ^5 (“Hi Five”) Cider—a business that distributes cider in Oregon, Washington, and as far as Japan. In addition to making and selling cider, Shannon is also a distiller at McMenamins’ Edgefield location, working to perfect the art of whiskey, rum, brandy, and gin production.

Instructor: Jeff Alworth
Jeff Alworth writes about beer, cider, and occasionally, politics. His books include The Beer Bible (Workman), The Secrets of Master Brewers (Storey), and Cider Made Simple (Chronicle). In 2019, Ooligan Press will release his forthcoming book, The Widmer Way. His books have twice been cited by the North American Guild of Beer Writers as Best Book, and in 2016 The Beer Bible was named best wine, spirits, or beer book by the International Association of Culinary Professionals (IACP). He also co-hosts the Beervana Podcast, where he and Oregon State University economics professor Patrick Emerson discuss beer and the economics of beer. Jeff regularly gives educational speeches, guided tastings, and corporate presentations, and teaches courses about cider and beer. In the past two years, he has been a consultant for a number of breweries, including Ninkasi, Deschutes, and Fort George.

Instructor: Mellie Pullman
Instructor Mellie PullmanMadeleine (Mellie) Pullman is an associate professor of operations management in the PSU School of Business. She earned her PhD at the University of Utah in 1997. She has previously taught in the Graduate and Executive programs at Cornell University, London Business School, Southern Methodist University, CSU, CU, and University of Utah. Prior to academia, Mellie worked at Pyramid Brewing Co. (Kalama, WA), was the brewmaster at Hops Brewpub (Phoenix, AZ) and brewmaster/co-owner of Wasatch Brewery (Park City, UT). 

Questions  Questions about this program or course?  Contact us.

Custom Training  Interested in bringing this program to your organization? Contact us.