Marketing and Creative Services

Max stopping on the PSU campus to pick up passengers

Marketing Services

The University Communications marketing team manages Portland State University's brand and leads integrated marketing strategies to inspire enrollment and support for the University.

Need help in achieving your marketing goals? Contact us for advice or explore links to the resources below.


All advertising in mass media must be approved. We recommend contacting us in the planning stage of your advertising project. We can advise you on strategy and possibly offer you design ideas and resources.  

Brand Messaging Framework

Portland State's Brand Messaging Framework gives campus stakeholders a way to build key messages for a variety of target audiences. It leverages findings from quantitative and qualitative research to prioritize messages, it unifies the institution’s voice, provides clarity on the priority proof points, and rinses the institution’s key messages through the approved strategic positioning.

The following target audiences are included:

  • Prospective and current undergraduate students
  • Prospective graduate students
  • Alumni
  • Donors
  • Parents and Counselors
  • Influencers and Employers
  • Faculty and Staff

Branded Promotional Materials

Check out PSU display and giveaway items that can be used at events and trade shows, including table drapes, podium signs, pop-up exhibit displays, table-top display, PSU flag, branded swag, and more.  Learn more >>

Campus Communicators Google Group

Join the PSU-Communicators-Group to pose questions, share communication strategies, and receive brand identity-related announcements.

Campus Event Promotion

See tips on ways to effectively promote your campus event in this PSU Google document. There are many tools across the PSU campus that departments can use to promote events and share announcements.

Digital Marketing

If you are planning to implement paid online strategies to generate interest in your program please coordinate with PSU’s digital marketing and recruiting experts to assure you meet your goals, get the most out of your budget, and leverage the university’s brand identity.  Learn More >>

Embolden Brand Marketing

As part of PSU's brand marketing campaign investment in 2021 that shines a light on PSU's compelling story, sharpens the university's image, and helps PSU better compete for students in a more crowded local market, marketing and communications tools and templates that reflect the new Embolden campaign look and feel are available to the PSU community.  Log into your PSU ODIN account and visit the Embolden Tools and Templates website.

Integrated Marketing Council

Connect with members of the Integrated Marketing Council who serve as a leadership team that helps advance an integrated approach to campus-wide marketing communications.

Marketing Communication Planning Worksheet

As you promote your campus unit, we encourage you to use the marketing communication planning worksheet and tools provided on this site so that all your communication incorporates the University's visual identity and key messages. Contact Tracy Weber for access to the planning worksheet.

Social Media at PSU

Connect with Portland State University's vibrant, urban community on social media.  Find commenting guidelines and information on acceptable social media practices.

    Trademark Licensing

    Portland State authorizes the use of the University’s name and logos on merchandise through a formal licensing and trademark program administered in partnership with CLC (Collegiate Licensing Company).  Learn More >>

    Creative Services

    The Creative Services team produces design collateral and publications promoting Portland State.

    Branded Merchandise

    University departments and student groups who would like to produce merchandise using the University’s name and logos are required to purchase from formally licensed vendors. Learn more >>

    Business Cards, Letterhead, and Envelopes

    Use our online ordering system to order business cards, letterhead, and envelopes (opens new window).

    Digital PSU letterhead (pdf)

    Campus Signage

    University Communications helps to facilitate four locations for the display of vinyl banners on campus.  The locations are the Distance Learning Center (DLC), Parking Structure 3, and two sky bridges over SW Broadway. Contact Tracy Weber to request information on banner installation.

    Design Templates 

    Poster, flyer, PowerPoint, and other design templates are available on our online portal, PhotoShelter. To request download access, please contact Brett Forman.

    Editorial Style Guide

    The Editorial Style Guide includes the standard usage for grammar and spelling to be used for PSU publications.

    Email Signature

    Learn how to add a standard PSU email signature to your PSU Gmail account. Follow our Email Signature Instructions.

    Photo and Video Protocols

    Photography and video on campus for promotional purposes is permitted with the written consent of the individual(s) involved.  This is required according to the Family Education Rights and Privacy Act (FERPA) law protecting the privacy rights of students. 

    If your department needs guidance on doing photography or video on campus please refer to our Photography and Video Protocols.

    Photograph/Video Consent forms

    For Individuals

    For Groups

    Digital form for Individuals

    For information on external entities/companies producing video or photography sessions on campus, please refer to our PSU Film/Photo/Video Guidelines.

    Portland State of Mind Tools

    Learn more about Portland State of Mind via this internal Google website (you must be signed in to your PSU account to gain access).

    PSU Logos

    Download the PSU logo. For school, college, or department logos please go to PhotoShelter. To request download access, please contact Brett Forman.

    PSU Name Badges

    The official name badges for Portland State faculty, staff, and students may be ordered here.  The name badges are attached to your clothing with a magnet.  

    PSU Photos Library

    Looking for a campus shot? Best photos of PSU? Please visit our online portal, PhotoShelter. Photos are keyworded so you can easily search for what you need. To request download access, please contact Brett Forman.