MG402 Strategy

About This Course

Developing and executing business strategy is a critical leadership skill. This course will take a practical, step-by-step approach to strategy development. Participants will learn about key components in the strategic management process and be introduced to strategy development tools that can be used to deliver logical, actionable strategies.

Course Snapshot

Course delivered in a virtual format with live instructor & student interaction

Once per year (Fall)


One week with a 15-hour workload. Please check the schedule for live session dates and times.


Course Schedule         Register Now

Relaxed informal company team meeting

Business Management

High performers are often promoted to management positions given their specific skills related to their areas of expertise. However, they may not be fully prepared for the complex spectrum of management responsibilities, which includes managing people, motivating teams, managing budgets, and creating...

What You’ll Learn

Upon completion of this course, students will have gained the knowledge to:

  • Complete an external analysis to identify market opportunities and threats through a broad environmental scan and industry analysis;
  • Complete an internal analysis assessing an organization’s relative strengths and weaknesses, competitive advantage, and core competencies;
  • Develop specific, actionable strategies through connecting and prioritizing external and internal analysis;
  • Gain an understanding of differentiation, cost leadership, and vertical integration strategies;
  • Gain insight into how a strategic plan gets integrated into a company’s execution activities;
  • Gain a sense for how strategic alliances and acquisitions can be used to fulfill a strategy;
  • Integrate uncertainty and risk assessment into a strategic plan.

The Learning Environment

This course is delivered in a virtual format and combines lectures, discussions, and group activities. 

Courses in this Certificate Track

Enrolling in the full certificate program allows for more holistic learning in regard to business management.

Courses may be taken individually and in any order unless otherwise noted. Five courses are required to complete the certificate. If pursuing the certificate, all courses in the certificate program must be completed within three years. Visit the program page for a recommended sequence.