About This Course
A crisis can be defined as a major, unpredictable event that has the potential to negatively impact a business. The event and its aftermath may significantly damage an organization and its employees, products, services, financial conditions, and reputation. Every organization should be thoroughly prepared for a crisis and ready to manage the flow of information. In this course, participants will focus on communication strategies for dealing with crisis situations, learn about the different types of crises that may occur, and learn how to develop a communications plan before a crisis happens.