AO402 Athletic and Outdoor Product Planning
About This Course
Product is the most important component of the athletic and outdoor industry. In order to have a better understanding of the industry, it is important to know all of the steps involved in bringing a product to market. This course will take students on a high-level journey through the product planning process, all the way from concept to consumer. This includes all the steps from idea generation to go-to-market. While briefly touching on the design component, this course will focus more on providing students with a comprehensive picture of the importance and value of all the steps from creating to launching a product.
ATHLETIC AND OUTDOOR PRODUCT MANAGEMENT
There is no better place to learn about the athletic and outdoor industry than in Portland, Oregon — home of some of the world’s most successful athletic and outdoor apparel companies, including Nike, Adidas, Columbia, KEEN, and many others. In fact, Oregon employs more than 14,000 professionals in the...
What You’ll Learn
Upon completion of this course, students will have gained the knowledge to:
- Understand the basic product process from concept to creation.
- Recognize the interdependence of product management and creation disciplines.
- Be familiar with market and consumer research techniques.
- Determine the potential success of a company’s new product.
- Select the right product and/or range of products to meet consumer demands.
- Realize the financial implications of decisions made throughout the product planning process.
The Learning Environment
This course is delivered in a virtual format and combines lectures, discussions, and group activities.
Courses in this Certificate Track
Enrolling in the full certificate program allows for more comprehensive learning in regard to athletic and outdoor product management.
Courses may be taken individually and in any order unless otherwise noted. Five courses are required to complete the certificate. If pursuing the certificate, all courses in the certificate program must be completed within three years. Visit the program page for a recommended sequence.
Mitch Menendez serves as the senior director, global apparel leader for Men’s Athletic Training at Nike. His team works to strategize, line plan, design, commercialize, and bring to market a global apparel line. Mitch’s experience at Nike has spanned sales, retail merchandising, operations, and product creation. He holds a BS in Business Administration and Marketing from the University of Florida.