About This Course
Developing, defending, and maintaining a differentiated and inspiring brand or product strategy can be a messy, nonlinear process. While products have life cycles, a brand’s life can span ages. Brands add incredible value to companies because of the associations, loyalty, and equity that they build with customers. The best brands are based on strong ideas and are supported by extraordinary creativity and advertising. In this course, participants will learn the importance of brand management and positioning strategies, both of which play essential roles in creating powerful impressions in the minds of consumers while also differentiating a brand from its competitors.