AO402 Athletic and Outdoor Product Planning

Certificate Track: Athletic and Outdoor Product Management  

Product is the most important component of the athletic and outdoor industry.  In order to have a better understanding of the industry, it is important to know all of the steps involved in bringing a product to market. The A&O Product Planning course will take you on a high-level journey through the product planning process, all the way from concept to consumer. This includes all the steps from idea generation to go-to-market.  This course will not focus on the design component, but will provide you with a comprehensive picture of the importance and value of all the steps from creating to launching a product.
You will begin by learning research
register now buttontechniques to evaluate the A&O market,
determine the potential success of a company’s new product, and then
learn how to select the right product and/or range of products to meet consumer demands. You will also explore the financial implications of each decision throughout the product planning process.

We will examine the following topics related to product planning:

  • Compliance issues surrounding importing and exporting materials and products
  • Sourcing concerns involved with procuring the best materials while maintaining cost initiatives
  • Production issues
  • Channel management
  • Go-to-market strategies

Coursework includes lecture and small-group work in class, and selected readings and case studies to be completed outside of class.

What You Cover

  • Market and consumer research techniques
  • Range, line, and product mix strategies
  • Product design and quality control issues
  • Capacity and forecasting

Cost: $499
Discounts may apply, please refer to the registration page for details.

Instructor: Mitch Menendez
 Mitch Menendez is the Sr. Dir/GM, Global Product Licensing at Nike. His team directs and aligns Nike’s licensing partners and their efforts to support Nike’s Category offense - delivering Consumer right products that are both profitable and productive. Mitch’s experience at Nike has spanned Sales, Retail Merchandising, Operations, and Product Creation. He holds a Bachelor’s degree in Business/Marketing from the University of Florida. 


Questions  Questions about this program or course?  Contact us.

Custom Training  Interested in bringing this program to your organization? Contact us.

Courses can be taken individually or can be applied to a certificate within a three-year limit. Courses completed outside of the three-year limit will need to be retaken to qualify for certificate completion.