About This Course
Competition in the athletic and outdoor industry is fierce, with global brands dominating the market and startup companies gaining traction in new and innovative ways. Whether breaking into the field or currently working for a major sporting goods apparel and equipment player like Nike, Adidas, Columbia, or KEEN, industry professionals must understand the rapid pace of innovation and speed of time to market, the implementation of sustainability initiatives, the optimization of brand positioning, and other strategic priorities.
This course focuses on the industry’s scope as a source of jobs, innovation, and talent, as well as its unique opportunities and challenges. Industry experts will provide tips and tools to help position students for success as they embark on or advance their careers in the industry.