INFO SESSION PSU Faculty-Led: Spain: The Business of Sports in Barcelona: Marketing, Management & Game-Day Strategy

Explore the Global Sports Industry in Barcelona! Immerse yourself in the world of international sports through this two-week academic and professional program set in one of Europe’s premier sporting cities. Students will examine how global sports organizations operate—diving into management, marketing, and financial strategies behind renowned teams like FC Barcelona and other local clubs.

Program highlights include exclusive site visits to iconic venues such as Camp Nou and the Olympic Stadium, guest lectures, and panels with industry professionals. Through applied projects and a final business and marketing plan, participants will gain practical experience while building valuable global connections in sports management and marketing.

👉 Click HERE for program dates, costs, info session details, and more!