DA403: Data Mining

Certificate Track: Data Analytics

When making strategic business decisions, wouldn’t it be helpful to know what is going to happen next? Predicting the future is the goal of data mining. This class covers how automated systems can extract the patterns concealed within massive data sets, in order to forecast consumer behavior and help organizations make more educated choices. Instructors will discuss vital applications and implications of data mining for professionals in business contexts, and provide participants with hands-on opportunities to work with the concepts.

What You Cover: 

  • The pros and cons of the most common methods and models   register now button
  • Data mining software options
  • Ethical considerations & risks of data mining

Cost: $649
Discounts may apply, please refer to the registration page for details.

Instructor: Sule Balkan
 Sule Balkan earned her PhD. in Economics from the University of Arizona Eller College of Management. She brings more than 20 years of industry and academic experience. Her experience includes predictive analytics driven campaign management, end to end data and information management systems, creating prospect data bases for marketing optimization, reporting and analytics.


Instructor: Chris Dennis
 Christopher Dennis has been developing, delivering, and evaluating solutions since 1988. He has an unusual breadth and depth of experience, working at the intersection of people, process, and technology. As a teacher, Chris brings insight without loss of detail or subtlety. He loves to cook, has visited more than thirty-five countries, and likes jazzy music better than country.


Laptops with MS Excel are required, and free wifi is available in class. 


Questions  Questions about this program or course?  Contact us.

Custom Training  Interested in bringing this program to your organization? Contact us.

Courses can be taken individually or can be applied to a certificate within a three-year limit. Courses completed outside of the three-year limit will need to be retaken to qualify for certificate completion.