Business of Sport in the UK
What can the UK teach us about the global business of sport?
Join us for an immersive, multi-city program exploring the business, culture, and governance of professional sport in the United Kingdom. Travel to Norwich, Manchester, and London to examine professional soccer and rugby through site visits, guest lectures, and behind-the-scenes experiences with sport organizations.
Explore topics including revenue generation, media rights, sponsorship, global branding, fan engagement, stadium operations, and community impact while learning directly from industry professionals across Premier League, Championship, and rugby organizations.
Open to students from all majors, this program is especially suited for students interested in sport management, business, marketing, economics, communications, and international studies.
Program Dates: June 27–July 7, 2027
Course: BA 410/510 OR MGMT 410/510 (4 credits)
Prerequisite: None
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