About This Course
This course covers the concepts and techniques required for marketing craft beverages. Market analysis, targeting strategy, brand development, promotions, and pricing will all be explored as parts of an overall marketing strategy. Instructors will share valuable insights into effective websites, social media, and channel strategies. Planning for direct customer interactions such as tours, pubs, tastings, and sales is also covered. By the end of this course, participants will have developed a marketing and sales strategy to complement a business plan plus practical knowledge of digital marketing tools to help them succeed.