About This Course
From employee management to sustainability implementation, participants will learn how to align their business models with their missions. This course covers the aspects of the craft beverage business from the business operations and supply chain management perspectives. Participants will be introduced to brewery and distillery production and operations as well as the interfaces between brewery/brewpub and brewery/distributor.
This course also introduces the role of distributors and how to manage products in the supply chain, including the three-tier distribution system, franchise law and regulations, and contracts. Instructors will explain how these areas affect self-distribution, pub and distillery issues, and internet and direct sales.