VIDEO GUIDELINES
Photographic/Video Consent and Release Form
Signed consent for all photos and videos is required from the person or their legal guardian and must be obtained before the photo or video is taken. No video or photo can be used by PSU without that signed permission.
Everyone that is recognizable in the video needs to sign one. Keep these for your records. If your video will be posted on PSU’s YouTube channel or other official online channels, you must submit signed copies of your release forms to University Communications.
Digital Form for Consent and Personal ID Information
Digital Form for Consent and Personal ID Information for Minors
Digital Form for Photo/Video Consent - Spanish version
Digital Form for Photo/Video Consent - Russian version
Intros
Do not use the PSU logo (or Outro animations) as a title at the top of the piece. The PSU logo should be saved for the end of your video. For most videos, use a cold open or “hook” to pull the viewer into the video, then a title, then the main video. Your title ought to simply describe the video in five words or fewer.
However, if you are creating an archival video, please include a title at the front of the video that gives all the pertinent information about the video, including title, date, speaker and hosting entities. The PSU logo may be included here. See an example.
Outros
Generally speaking, we recommend using the PSU Green outro clip at the end of any non-broadcast, social media, or online video production. Once the program/video ends, the animated PSU logo should appear in a crossfade. We also have some alternate versions; however, we prefer you use the PSU Green outro clip whenever possible.
Visit our Video Assets page to download.
Department and other logo usage
Do not use PSU departmental logos in videos. Every video posted to PSU’s primary video and social media channels must use the main PSU logo.
If a video is created through a partnership with another organization outside of PSU, you may show the partner’s logo at the end of the video. But PSU’s logo must be shown next and must always be the last logo featured. The two logos should never be in the same frame. Watch this example
Fonts
Use Acumen Pro Condensed Medium for titles in video. Learn more about the Embolden brand marketing fonts.
Tags for YouTube
PSU, Portland State, Portland State University, Portland, education, Oregon, college, student, teaching, vikings, PDX, research
Captions
Captions are an Americans with Disabilities Act (ADA) required component on all videos that appear on YouTube and our website. There are a number of ways to create them.
You could do this manually by using a service like Amara.
YouTube attempts to create captions once a video is uploaded. Once the captions are auto-generated, you can manually correct any mistakes made by the process. Contact Yaqing Li in University Communications at liyaq@pdx.edu if you would like more details on this option.
Finally, you can use a service called rev.com that does the captioning for you at a cost of $1.25/min of footage (e.g. $5 for a 4 minute video). University Communications has an account and can help you with this option.
Thumbnail image for online use
Most social media and video services allow the use of a static image to represent the video when shown in search or a user’s feed. Although this isn’t a requirement, it is highly recommended that an image be selected and uploaded that represents what viewers will see in the video. Even better is something that can entice a user’s curiosity. Generally, faces are recommended and some text or a title can be added.
Uploading to YouTube
Send your video file, captions, title, description, thumbnail, and tags to Yaqing Li in University Communications for upload to YouTube. At a minimum, submit a title and description to go along with the video. Captions are also required but can be created after upload. Tags and a thumbnail are not required but are recommended.
Watermarks
Videos that will be shown online don’t need a watermark since they are generally played with branding information around them. Consider a mark if using a video for at an event.