Marketing

Marketing manages Portland State University's brand and leads integrated marketing strategies to inspire enrollment and support for the University.

Need help achieving your marketing goals? Contact us for advice or explore links to resources below.

Advertising

All advertising in mass media must be approved. We recommend contacting us in the planning stage of your advertising project. We can advise you on strategy and possibly offer you design ideas and resources.  

Digital Marketing

If you are planning to implement paid online strategies to generate interest in your program please coordinate with PSU’s digital marketing and recruiting experts to assure you meet your goals, get the most out of your budget, and leverage the university’s brand identity. -> Learn More

Display Materials

Check out PSU display items that can be used at events and trade shows, including table drapes, podium sign, pop-up exhibit display, table-top display, flag, and more. 

Campus Communicators Google Group

Join the PSU-Communicators-Group to pose questions, share communication strategies and receive brand identity related announcements.

Campus Event Promotion

See tips on ways to effectively promote your campus event in this PSU Google document. There are many tools across the PSU campus that departments can use to promote events and share announcements.

Campus Signage

University Communications helps to facilitate four locations for the display of vinyl banners on campus.  The locations are: the Distance Learning Center (DLC), Parking Structure 3, and two sky bridges over SW Broadway.

Embolden Brand Marketing

As part of PSU's brand marketing campaign investment in 2020 and 2021 that shines a light on PSU's compelling story, sharpens the university's image and helps PSU better compete for students in a more crowded local market, marketing and communications tools and templates that reflect the new Embolden campaign look and feel are available to the PSU community.  Log into your PSU ODIN account and visit the Embolden Tools and Templates website.

Integrated Marketing Council

Connect with members of the Integrated Marketing Council who serve as a leadership team that helps advance an integrated approach to campus-wide marketing communications.

Marketing Communication Planning Worksheet

As you promote your campus unit, we encourage you to use the marketing communication planning worksheet and tools provided on this site so that all your communication incorporates the University's visual identity and key messages.

Portland State of Mind Tools

Learn more about this year's Portland State of Mind celebration via this internal Google website (you must be signed in to your PSU account to access).