The Portland State University Brand is much more than a logo or history. Our brand is what students, parents, faculty, alumni, peers, and outside observers all think, feel, and respond to when they encounter anything and everything Portland State University. By using established brand standards, tools, and templates, our look and feel will remain consistent. Maintaining a strong, unified voice ensures that our brand won’t be diluted or misconstrued. Amid the complexities that make up Portland State University, there are very few times that we ask our community to be single-minded. This is one of them.
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