Marketing and Brand

BRINGING PSU TO LIFE

The university's marketing and brand team strategically shapes Portland State's image, establishing consistent messaging and visual identity across all channels. We create impactful media campaigns, manage the university’s reputation and drive enrollment and community support by effectively communicating PSU’s unique value and strengths.

Market Research

We conduct in-depth analyses of audience preferences, perceptions and trends to inform marketing strategies. We provide valuable insights to refine communication strategies, ensuring that our messaging resonates effectively and supports the institution's enrollment, reputational and organizational goals.

Brand and Reputation

We meticulously cultivate and safeguard PSU’s reputation through strategic messaging, visual identity and engagement initiatives. We ensure Portland State's positive image aligns with our values, attracting stakeholders and fostering enduring trust.

Digital Marketing

We harness the power of digital platforms to create targeted, data-driven campaigns. We optimize PSU’s online presence, engage diverse audiences and amplify the university's unique offerings to drive enrollment, engagement and brand loyalty in the digital landscape. Get help with Digital Marketing

Web Communications

We manage content strategy for PSU’s website ensuring a user-friendly, informative and visually appealing online presence. We showcase our academic offerings, campus life, career outcomes and student and faculty accomplishments to engage visitors and reflect Portland State’s unique identity. Learn more about Web Communications.