Design Assets

COLOR SWATCHES

These files contain PSU brand colors, and are to be used for any project using Adobe design software, such as Illustrator, Photoshop, and InDesign. 

DOWNLOAD INCLUDES: 

• RGB swatches - Used for designing for digital projects.
• CMYK swatches- Used for designing for print materials. 

SOFTWARE NEEDED:

• Adobe design software such as Illustrator, InDesign, and/or Photoshop

► NOTE:  You must log in with your pdx.edu account to view or download any files found on this site.

TEXTURAL TREATMENTS

Small graphic patterns and shapes work to add subtle texture and interest to a design piece. These graphics all build off a basic circle shape, but each has their own dynamic sense of movement or pulse. While they can frame the edges of a composition or have an interesting overlay with photography, consider these additions mainly superficial and thus unneccessary to any design that is feeling crowded or fussy.

DOWNLOAD INCLUDES: 

• Dot Pattern 1
• Dot Pattern 2
• Pulse Point

SOFTWARE NEEDED:

• Adobe design software such as Illustrator, InDesign, and/or Photoshop

► NOTE:  You must log in with your pdx.edu account to view or download any files found on this site.

ICONOGRAPHY

Small graphic details can be utilized in design to communicate unique aspects of PSU and our brand. A simple "X" shape is a multiplier, representing the power of every person to effect positive impact exponentially. Or, placed within the Oregon silhouette, it marks our home in Portland and ownership of this urban hotspot for progressive thinking. And linework arrows are small nods to forward movement and momentum. Each of these icons can accentuate a line of messaging, highlight a call to action, or emphasize a bold color combination.

DOWNLOAD INCLUDES: 

• Arrow - Stroke and Outlined options in 8 PSU brand colors.
• Oregon X - 2 options available in 8 PSU brand colors.
• X Multiplier - Available in PSU brand colors.

SOFTWARE NEEDED:

• Adobe design software such as Illustrator, InDesign, and/or Photoshop

► NOTE:  You must log in with your pdx.edu account to view or download any files found on this site.

Gradient overlay

Images get a subtle and warm wash with custom gradient blend overlays. From our color palette of greens and yellows, these overlays can elevate and stylize photography, enhance emotive aspects of the subject matter, and give images a dewy, warm glow. This technique should be used lightly and sparingly, and for special circumstances so that visuals continue to feel authentic and natural.

DOWNLOAD INCLUDES: 

• Three gradient overlay files

SOFTWARE NEEDED:

• Adobe Photoshop

INSTRUCTIONS:

1. Open the photo you want to apply the gradient to in Photoshop.
2. Place your gradient file on top of your selected photo and in the Layers panel, set the blending mode to Screen.
3. Adjust the opacity and position of the gradient so that it is a very subtle effect, somewhere between 10-30%. This can enhance a photo's highlights and brighten the shadows slightly.
4. The overall effect should enrich a photo without overwhelming it.

► NOTE:  You must log in with your pdx.edu account to view or download any files found on this site.