Color application
When applying the PSU color palettes to visual communications, there’s three important things to keep in mind:
- Building brand awareness and brand equity
- Ensuring accessibility and readability
- Managing the style and personality of different color combinations.
Brand Awareness
Anchoring the PSU Green in all work is critical to building brand awareness. Even in a piece that relies heavily on a flood of the Electric Green, the presence of the PSU Green in the logo mark reinforces a core color component of our brand. When activating the secondary colors to inject more color, vibrancy, and personality, be sure to include them within a larger context of PSU brand materials that utilize the PSU Green.
Accessibility
Below are color combinations that are the most successful, based on accessibility standards and readability. Each colorway exploration posits the three main green PSU shades as the background color, with variations in headline colors. The following visual should be read hierarchically, with PSU Green the most promiment, followed by Electric Green, and then Forest Green. To check if other color combinations pass accessibility standards go to webaim.org/resources/contrastchecker
*Only to be used on large text. Large text is defined as 14 point (typically 18.66px) and bold or larger, or 18 point (typically 24px) or larger.