PSU Kickstart Weekend
The Center for Entrepreneurship is putting on Kickstart Weekend: Market Research Intensive
This asynchronous/synchronous hybrid program will cover an in-depth training on ways to conduct secondary and primary market research to validate an initial business idea.
Students will then have the ability to put those skills to the test as they engage in B2C/end-user and B2B/vertical-specific interviews and focus groups. Participants will leave the course with a full understanding of primary and secondary data collection and insight analytics. They will also receive a certificate from the Center for Entrepreneurship which is a prerequisite to participate in many more of the Center's hands-on programs.