Developing an Academic Media Presence on Websites and Social Media

Developing a “media identity” is increasingly important for academics as universities seek to promote academic research as publicly relevant. In addition, as scholarly journals proliferate it is increasingly difficult to find readers for scholarship. Developing a cohesive “academic” media presence can address both issues.

In this interactive workshop, participants will identify types of academic media they already have and use, and compare promotions of academic work across platforms such as Twitter, Google Scholar, YouTube and more. Next, participants will be taught specific techniques to promote academic research (and if desired, teaching) that can be used across various platforms and identify 2-3 main platforms to use to promote scholarship along with times during the semester to keep these platforms updated. The workshop will showcase free software tools and templates will be used with participants to assist in these areas. Using this combination of strategies, participants will leave with an “academic media plan” to establish, maintain, and enhance an academic media presence.

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